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CTR=Number of clicks ÷ Number of impressions x 100 ・CTR (%) = Number of clicks ÷ Number of impressions × 100 CTR and CVR can be used together, and even if CTR is low, if CVR is high, you can analyze whether the design or the location where the ad is displayed is inappropriate. From SEO measures and content marketing to web production and web marketing. Please feel free to contact us. Please contact us for a free consultation or inquiry . How to calculate CVR? The conversion rate calculation method is as follows. CVR = number of conversions ÷ number of sessions (number of visits to the site) × 100 Therefore, even on the same site, the conversion rate will vary depending on the population and conversion, so it is important to clarify which metrics you want to see.

From SEO measures and content marketing to cell phone numbers list web production and web marketing. Please feel free to contact us. Please contact us for a free consultation or inquiry . Why is CVR important? Conversion rate is determined by the number of customers attracted and conversion rate, so it is important to obtain many conversions in order to improve CVR. By clarifying the conversion rate for each page on your site, you will be able to clarify the issues on each page, which will lead to improvements to your site. From SEO measures and content marketing to web production and web marketing. Please feel free to contact us. Please contact us for a free consultation or inquiry .



How to improve CVR? Many people are worried that their CVR is decreasing, but there are several ways to improve it. Therefore, we will explain how to improve CVR. improve LP LP is a landing page, which is a one-page page that conveys the appeal of a product or service. CVR is greatly affected by the quality of the site, as users view the landing page and make purchasing decisions. Even on the landing page, start modifying the parts that are closest to the actual purchase or inquiry buttons, such as the hum input or cart page. Although it varies somewhat depending on the structure of the site, it is important to analyze the cause for each site. improve your ads Although it is an advertisement, there are several points that could be improved. First of all, it's important to review the keywords you're distributing. User intent varies depending on the keyword being searched for, so choose keywords from the user's perspective.